About Lara

Find out what makes us so passionate about dresses and what sets us apart from the rest.

The Story of Lara

Lara was created by siblings, Jasmine Singh and Herman Pahwa. Their passion
for dresses was instilled into them from birth. Throughout childhood, Jasmine and Herman would drive into the garment district of NYC, and visit
their parent’s wholesale dress store near Times Square, so that they were not home alone.
As adolescents they soaked up knowledge about fashion and evening wear
that after both graduating college with business degrees, they realized that
they couldn’t do anything else. In 2015, Jasmine and Herman launched Lara.com
with a vision to create fashion forward gowns that fit women of all shapes and

As our head designer, Jasmine leads a team of three women who are
dedicated to producing high quality hand-beaded bridal gowns, prom dresses,
evening dresses, mother of the bride/groom gowns, cocktail and social occasion
gowns that are memorable, glamorous, and of course SPARKLY! Each dress is
intended to make you stand out from the crowd on some of the most
enchanted evenings of your life.

As a wholesale company, we are primarily focused on building strong,
lasting relationships with our retail stores and their clients.
Lara is still a family-owned manufacturer of couture dresses based in the
heart of the garment district in New York City and we remain deeply connected
to our roots. If you stop by, you just may see our parents’ helping

As a global brand with clients in every major city around the
world, we try to create a broad range of products which all of one thing in
common, BEADS! We focus on hand beaded dresses that sparkle and shine for
the perfect gala dress to a modest dress for the mother. Each gown is
hand-crafted with the utmost attention to detail for a wide range of occassions such as Prom, Mother of the Bride, Bridal, Cocktail and Red Carpet.

As an inclusive brand we cater to a wide range of body shapes and sizes from 00 to 26 Many of
our plus sized gowns have become our best sellers! We've dedicated countless
hours to making sure our dresses fit perfect, so alterations are made easier if
you must do them at all!  

Here at Lara, we just want you to know how invested we are in how you
feel, because to us, you are family!

Folow us on Instagram to see our journey,

Herman @hermansing


Jasmine @jasmineesinghh


Our retail store

49C W 37th Street,

New York, NY 10018

Mon - Thur, 10:00am - 5:30pm
Friday, 10:00am - 5:00pm
Sat & Sun, 11:00am - 5:00pm

Get directions