Wholesale & Private Label

Wholesale Formalwear & Private Label — Lara New York

Carry Lara in your store, or sell our gowns under your own brand.

Lara New York has designed and made evening dresses, prom gowns, bridal, and Mother‑of‑the‑Bride styles for retailers around the world since 1982. Boutiques, salons, and online stores can buy our collections at wholesale pricing. Retailers who want their own brand can use our special order and private label program.

Step one: register for wholesale access at buylara.com. Applications are usually approved within one business day.

Register at buylara.com

Two ways to work with us

Regular wholesale — minimum 12 dresses

Order from our current bridal, Mother‑of‑the‑Bride, prom, cocktail, and evening collections at wholesale prices. Your first order can mix styles, sizes, and colors, with a minimum of 12 dresses. Browse and order directly on buylara.com.

Special order & private label — minimum 25 pieces

Want custom colors, spec changes, or your own labels on our proven silhouettes? Special order and private label runs start at 25 pieces. Register at buylara.com first, then contact our wholesale team to start your project.

Benefits for registered retailers

  • Special access to trunk shows: priority invitations and early access to Lara trunk shows.

  • Collaboration opportunities: exclusive styles, co‑branded events, and joint marketing for our retail partners.

  • Discounted dresses: registered retailers get exclusive pricing on select dresses, plus more outlet styles at deeper discounts on buylara.com. Prices are only visible when you are logged in.

  • New collections first: see seasonal releases as soon as they launch.

  • Marketing support: on‑model photography, product imagery, and sales tools to help you sell.

Register at buylara.com to unlock these benefits →

Why retailers partner with Lara New York

  • New York design house with 40+ years (since 1982) in formalwear: bridal, prom, evening, cocktail.

  • Size‑inclusive runs with quality control, barcoding, and compliant packaging.

  • Low minimums: 12 dresses for wholesale, 25 pieces for special order and private label.

  • Dedicated wholesale support and EDI/marketplace experience (Macy’s, Nordstrom, etc.).

Private label: what we can customize

  • Brand Identity: woven neck labels, heat‑seal labels, care labels, hangtags, polybags, thank‑you cards, size stickers, and carton markings.

  • SKU/Barcode: UPC/EAN assignment and barcoded labels per your schema.

  • Specs & Fit: neckline changes, sleeve length, back closures, lining, cups/boning, length/hem, modesty panels.

  • Colors & Fabrics: satin, mikado, chiffon, crepe, tulle, novelty beading; seasonal colorways.

  • Packaging: branded tissue, garment bags, return slips, compliance inserts.

  • Digital Assets: on‑model photos, ghost imagery, flat shots, copywriting.

How to get started

  1. Register at buylara.com: send in your business details, store address, and tax information.

  2. Get approved: usually within one business day.

  3. Place your order: order 12+ dresses from the collection on buylara.com, or contact us to plan a special order or private label run of 25+ pieces.

  4. Production & QC (special order / private label): cutting, beading, finishing, press, and full inspection.

  5. Delivery: bulk shipping to your store or DC, or dropship through our 3PL partners.

Typical timelines (special order & private label)

  • Branding setup: 7–10 business days (existing styles).

  • Production: 65–125 days, depending on fabric and beading complexity.

  • Samples: billed at sample rate and credited against your bulk order.

  • Rush options: case‑by‑case (surcharges may apply).

Contact our wholesale team

New retailers: register at buylara.com
Email: contact@lara.com
Phone: +1 212‑869‑9100
Showroom: 49C W 37th St, New York, NY 10018 (by appointment)

FAQ — Lara Wholesale

How do I become a Lara retailer?

Register at buylara.com. Most applications are approved within one business day, and then you can order directly on the portal.

What is the minimum order?

12 dresses for regular wholesale orders from our collection. 25 pieces for special orders and private label.

What do registered retailers get?

Wholesale pricing, special access to trunk shows, collaboration opportunities, discounts on select dresses, early access to new collections, and marketing support.

Can you add my brand labels and hangtags?

Yes. For private label orders of 25+ pieces, we make woven or heat‑seal neck labels, care labels, hangtags, barcodes, size stickers, and branded polybags to your specs.

Can you adjust fit or design details?

Yes. On special orders we can change necklines, sleeves, modesty panels, length, cups/boning, closures, and lining.

What are typical lead times?

In‑stock wholesale orders ship from inventory. Special order and private label: 7–10 business days for brand setup, then 65–125 days of production, depending on fabric and beading.

Can you dropship to our customers?

Yes. We support bulk wholesale and can work with 3PL partners for dropship programs.

Do you provide product photos and copy?

Yes. Registered retailers get on‑model and e‑commerce imagery plus product copy.