Mobile Terms of Service

Last updated: September 15, 2026

These Mobile Terms of Service ("Mobile Terms") govern the Lara New York text messaging program (the "Program"). By providing your mobile number and opting in, you agree to these Mobile Terms.

1. Program description

Lara New York ("Lara", "we", "us") operates a recurring text messaging program. Messages you may receive include promotional offers and discount codes, cart and browsing reminders, back-in-stock and low-stock alerts, order and shipping updates, post-delivery fit and sizing follow-ups, and replies from our customer care team.

2. How to opt in

You can join the Program by entering your mobile number in a sign-up form on lara.com, by texting a keyword to our number, or by providing your number in one of our stores and agreeing to receive text messages. Consent to receive marketing text messages is not a condition of any purchase.

3. Message frequency

Message frequency varies. You may receive messages based on your activity, such as browsing or leaving items in your cart, as well as periodic promotional messages.

4. Cost

Message and data rates may apply. Lara does not charge for the Program, but your mobile carrier's standard messaging and data rates will apply to every message sent and received. Please contact your carrier for the details of your plan.

5. How to opt out

You can cancel at any time by replying STOP to any message you receive from us. You will receive one final message confirming that you have been unsubscribed, after which you will no longer receive marketing text messages from us. If you want to rejoin, simply sign up again as described above.

6. Help

Reply HELP to any message for assistance, or email us at contact@lara.com.

7. Carriers and delivery

Carriers are not liable for delayed or undelivered messages. Message delivery depends on factors outside our control, including your carrier, your device and network coverage. We cannot guarantee that every message will be delivered.

8. Eligibility

The Program is available to mobile numbers in the United States. You must be at least 18 years old, and you must be the account holder for the mobile number you provide or have the account holder's permission to enrol that number.

9. Privacy

Information you provide through the Program is handled as described in our Privacy Policy. We do not sell or share mobile information or text messaging consent with third parties or affiliates for their own marketing purposes. Information may be shared with service providers who help us operate the Program, such as our messaging platform, solely so that they can deliver messages on our behalf.

Where our Privacy Policy describes sharing information with business or marketing partners, that sharing does not include text messaging opt-in data or consent. Text messaging originator opt-in data and consent are excluded from any sharing or sale of personal information.

Our website uses cookies and similar technologies to keep track of the items you put into your shopping cart, including when you leave without completing your purchase, and of the products you view while browsing. We use this information to determine when to send you cart reminder and browsing reminder messages by text message.

We keep your mobile number and consent record for as long as you remain subscribed, and after that only for as long as we need it to honor your opt-out and to meet our legal and record-keeping obligations.

10. Changes to these terms

We may update these Mobile Terms from time to time. Changes take effect when posted on this page, and the "last updated" date above will change accordingly. Your continued participation in the Program after an update constitutes acceptance of the revised Mobile Terms.

11. Contact us

Lara New York
49C W 37th St, New York, NY 10018, United States
Email: contact@lara.com
Phone: +1 212-869-9100

These Mobile Terms should be read together with our Terms of Service and Privacy Policy.