Most Loved Dress Styles This Month at Lara New York | February 2026

Curious what everyone's trying on and loving at Lara New York this month? We're pulling back the curtain to share the dress styles that are flying off our racks, getting the most compliments in our fitting rooms, and making our customers absolutely glow.

From prom shoppers to mothers of the bride, here are the styles that are stealing hearts at both our Mineola and Manhattan locations this February. These are the dresses our stylists can't keep in stock and the looks that are creating those magical "this is THE one" moments.

This Month's Trends: What We're Seeing

February 2026 Style Snapshot

As we move deeper into prom season and spring wedding planning kicks into high gear, we're seeing some clear favorites emerge:

• Rich jewel tones are dominating for spring proms
• Sophisticated midi-length dresses for mothers of the bride
• Romantic, flowing silhouettes for spring weddings
• Statement sleeves making a comeback across all categories
• Emerald green is THE color of the moment

Top 5 Prom Dresses This Month

#1: The Emerald Dream

Style: A-line gown with beaded bodice in emerald green
Why it's loved: This dress has been our #1 prom seller for three weeks straight. The rich emerald color photographs beautifully, the A-line silhouette flatters every body type, and the delicate beading catches the light perfectly.

Customer quote: "I tried on 15 dresses at other stores and nothing felt right. I put this on and immediately started crying. It's perfect." - Sarah, Huntington High School

Perfect for: Spring proms, formal venues, anyone who wants to stand out without being over-the-top

#2: The Romantic Blush

Style: Flowing chiffon gown in soft blush pink with floral appliqués
Why it's loved: Soft, romantic, and utterly feminine. This dress makes everyone who tries it on feel like a princess. The blush color is universally flattering and the floral details add just enough interest.

Stylist insight: "This dress works magic. Even customers who come in saying they hate pink fall in love with this shade." - Maria, Senior Stylist

Perfect for: Garden or outdoor proms, romantic aesthetics, those who want soft and pretty

#3: The Midnight Mermaid

Style: Fitted mermaid silhouette in midnight blue with sequin detailing
Why it's loved: For the confident prom-goer who wants drama and glamour. This dress hugs in all the right places and the midnight blue is sophisticated and stunning.

Customer quote: "I wanted something that would make me feel like a movie star, and this is it. I can't stop looking at myself in the mirror!" - Maya, Mineola High School

Perfect for: Ballroom venues, evening proms, confident dancers, those who want to make a statement

#4: The Classic Red

Style: Timeless ball gown in true red with fitted bodice and full skirt
Why it's loved: Red never goes out of style, and this classic silhouette is prom perfection. The full skirt photographs beautifully and the color is bold without being overwhelming.

Stylist insight: "Every year we have a classic red ball gown that becomes a favorite, and this year this is THE one." - Elena, Manhattan Stylist

Perfect for: Traditional proms, those who want timeless elegance, anyone who looks great in red

#5: The Lavender Stunner

Style: Modern fit-and-flare in soft lavender with illusion neckline
Why it's loved: The perfect balance of trendy and timeless. The lavender is having a major moment, and the illusion neckline adds sophistication.

Customer quote: "I wasn't sure about lavender, but my stylist convinced me to try it and I'm obsessed. It's so unique!" - Jessica, Garden City

Perfect for: Spring proms, those who want something different, modern aesthetics

Top 3 Mother of the Bride Dresses

#1: The Sophisticated Navy

Style: Floor-length navy gown with three-quarter sleeves and elegant draping
Why it's loved: Navy is always a winner for mothers, and this particular style has the perfect combination of coverage, elegance, and flattering fit. The draping is incredibly forgiving and the three-quarter sleeves are ideal for spring weddings.

Customer quote: "I feel elegant and age-appropriate without feeling frumpy. This is exactly what I was looking for." - Catherine, Mother of the Bride

Perfect for: Spring and summer weddings, formal venues, mothers who want classic elegance

#2: The Champagne Elegance

Style: Tea-length dress in champagne with lace overlay and matching jacket
Why it's loved: The jacket option gives versatility for ceremony vs. reception, and the champagne color is sophisticated and photographs beautifully. The tea-length is perfect for outdoor or daytime weddings.

Stylist insight: "This dress solves so many problems - coverage, versatility, and it's incredibly flattering on different body types." - Sophia, Mineola Stylist

Perfect for: Garden weddings, daytime ceremonies, mothers who want versatility

#3: The Dusty Rose Dream

Style: Flowing chiffon gown in dusty rose with beaded bodice
Why it's loved: Dusty rose is THE color for spring 2026 weddings, and this dress delivers. Romantic, flattering, and the perfect level of formality for most weddings.

Customer quote: "My daughter cried when she saw me in this. It's soft and pretty without being too young-looking." - Jennifer, Mother of the Bride

Perfect for: Spring weddings, romantic venues, mothers who want soft, feminine elegance

Top 2 Wedding Guest Favorites

#1: The Emerald Midi

Style: Midi-length dress in emerald green with wrap silhouette
Why it's loved: Emerald is everywhere right now, and this midi length is perfect for spring weddings. The wrap style is universally flattering and the color is stunning in photos.

Perfect for: Spring and summer weddings, outdoor venues, guests who want to look chic and modern

#2: The Floral Romance

Style: Flowing maxi dress with spring floral print
Why it's loved: Perfect for the spring wedding season. The floral print is fresh and romantic, and the flowing silhouette is comfortable for all-day wear.

Perfect for: Garden weddings, daytime ceremonies, guests who love prints and color

Trending Details & Features

What's Hot Right Now

Statement Sleeves:

• Puff sleeves making a comeback
• Dramatic bell sleeves for evening wear
• Elegant three-quarter sleeves for mothers

Illusion Necklines:

• Adds sophistication to prom dresses
• Provides coverage while still being interesting
• Photographs beautifully

Beading & Embellishments:

• Delicate beading on bodices
• Sequin details that catch the light
• Floral appliqués for romantic looks

Flowing Fabrics:

• Chiffon for movement and romance
• Silk for luxury and drape
• Tulle for volume and drama

Color Trends: February 2026

Top 5 Colors Flying Off Our Racks

1. Emerald Green - The undisputed color of the moment across all categories

2. Dusty Rose/Blush - Soft, romantic, and perfect for spring

3. Navy - Classic, sophisticated, always a winner for mothers

4. Lavender - Having a major moment for prom

5. Champagne/Gold - Elegant and photographs beautifully

Colors on the Rise

• Sage green for spring weddings
• Coral for summer events
• Deep burgundy still going strong

What Our Stylists Are Saying

Behind the Scenes Insights

"This month has been all about jewel tones for prom. Emerald, sapphire, and ruby are outselling pastels 3 to 1." - Maria, Senior Stylist, Mineola

"I'm seeing a shift toward more sophisticated, elegant styles for prom rather than super trendy looks. Girls want dresses they'll still love in photos 10 years from now." - Elena, Manhattan Stylist

"Mothers are embracing color this season! We're selling way more dusty rose, champagne, and even emerald than traditional navy and black." - Sophia, Mineola Stylist

"The midi-length is having a moment for wedding guests. It's that perfect balance of formal and comfortable." - Nicole, Senior Stylist

Customer Success Stories This Month

The Dress That Changed Everything

"I came in feeling so stressed about finding a prom dress. I'd been to four stores and hated everything. My stylist at Lara pulled the emerald A-line for me, and the second I put it on, I knew. I actually cried. My mom cried. It was perfect." - Sarah, 17

The Unexpected Color

"I was convinced I needed a navy dress for my daughter's wedding. My stylist suggested I try the dusty rose, and I'm so glad she did. It's so much more interesting and I feel beautiful, not boring." - Catherine, 58

The Last-Minute Win

"I had a wedding in three weeks and nothing to wear. I found the emerald midi at Lara and it was perfect - no alterations needed, and I got so many compliments!" - Rachel, 32

How to Try These Styles

Book Your Appointment

Want to try any of these most-loved styles? Here's how:

Call Ahead: Let us know which styles you're interested in and we'll make sure they're available in your size for your appointment.

Mention This Post: Tell your stylist you saw our monthly favorites post and want to try the trending styles.

Be Open to Surprises: While these are our bestsellers, your perfect dress might be something completely different. Trust your stylist to pull options for YOUR unique style and body.

Available at Both Locations

Lara Mineola: Full selection of all trending styles, easy parking, walk-ins welcome

Lara Manhattan: Curated selection by appointment, perfect for busy professionals

What's Coming Next Month

Sneak Peek: March Arrivals

We're already seeing what's trending for March, and here's what to expect:

• New spring colors arriving (coral, sage, soft yellow)
• More midi-length options for wedding guests
• Prom styles with unique back details
• Lighter fabrics for spring and summer events

Stay tuned for next month's Most Loved Styles post to see what's trending in March!

Why These Styles Are Winning

The Common Thread

Looking at this month's favorites, we see some clear patterns:

• Timeless over trendy: Classic silhouettes that will look good in photos for years
• Flattering fits: Styles that work for multiple body types
• Rich, saturated colors: Bold jewel tones over pale pastels
• Quality fabrics: Dresses that feel as good as they look
• Versatile details: Elements that photograph well and work for various venues

What Makes a Dress a Bestseller

It's not just about being pretty. Our bestselling dresses share these qualities:

• They make customers feel confident immediately
• They're available in multiple sizes
• They photograph beautifully
• They're comfortable enough to wear all day/night
• They're priced fairly for the quality
• They work for multiple venues and seasons

Ready to Find Your Perfect Dress?

These are the styles that are making magic happen in our fitting rooms this month. But remember: the most loved dress is the one that makes YOU feel incredible. These bestsellers are a great starting point, but your perfect dress might be something completely unexpected.

Book your appointment at Lara New York today to try this month's most loved styles - or discover something uniquely perfect for you. Our stylists are ready to help you find THE dress, whether it's a trending bestseller or a hidden gem that's been waiting just for you.

Check back next month for March's Most Loved Styles!