Wholesale & Private Label

Private Label Evening Dresses & Gowns — Wholesale Program

Your brand. Our craftsmanship.

Lara New York designs and manufactures evening dresses, prom gowns, bridal, and Mother‑of‑the‑Bride styles for leading retailers worldwide. With our private label program, you can sell our proven silhouettes under your own brand—custom labels, hangtags, packaging, barcodes, and spec tweaks included.

Why partner with Lara New York for private labeling?

  • New York design house with 40+ years (since 1982) in formalwear: bridal, prom, evening, cocktail.

  • Retail & wholesale ready: size‑inclusive runs, quality control, barcoding, and compliant packaging.

  • Fast lead times for label swaps and brand assets; OEM/ODM design options for exclusives.

  • Flexible MOQs by style/color; replenishment options for core bestsellers.

  • Dedicated wholesale support and EDI/marketplace experience (Macy’s, Nordstrom, etc.).

Who this is for

  • Brick‑and‑mortar boutiques needing exclusive labels and protected styles.

  • eCommerce retailers looking for private label formalwear with dropship or bulk.

  • Department stores and regional chains adding a house brand.

  • Stylists and rental platforms needing consistent fit and size‑inclusive gowns.

What we can customize (Private Label Options)

  • Brand Identity: woven neck labels, heat‑seal labels, care labels, hangtags, polybags, thank‑you cards, size stickers, and carton markings.

  • SKU/Barcode: UPC/EAN assignment and barcoded labels per your schema.

  • Specs & Fit: neckline changes, sleeve length, back closures, lining, cups/boning, length/hem, modesty panels.

  • Colors & Fabrics: satin, mikado, chiffon, crepe, tulle, novelty beading; seasonal colorways.

  • Packaging: branded tissue, garment bags, return slips, compliance inserts.

  • Digital Assets: on‑model photos, ghost imagery, flat shots, copywriting.


How the private label program works

  1. Discovery Call (15–30 min): goals, target customer, price tiers, timeline.

  2. Curate Styles: select from our bestsellers or brief an ODM original.

  3. Brand Package: you provide vector logo; we set up labels/hangtags.

  4. Sales Samples (optional): sample set with your branding for shoots & buys.

  5. Purchase Orders: confirm MOQs, sizes, barcodes, and in‑hand dates.

  6. Production & QC: cutting, beading, finishing, press, and full inspection.

  7. Logistics: bulk ship to DC or dropship enablement (via 3PL partners).

  8. Replenishment: forecast core SKUs; plan seasonal refreshes.

Typical timelines

  • Branding setup: 7–10 business days (existing styles).

  • Production: 65–125 days depending on fabric and beading complexity.

  • Rush options: case‑by‑case (surcharges may apply).

MOQs & Pricing (guide)

  • Private label relabel (existing style): MOQ often 24–60 units per style across a size curve/color.*

  • ODM exclusive style: MOQ typically 60+ units per style/color.*

  • Samples: billed at sample rate, credited on bulk PO.*

*Exact MOQs vary by fabric, beading, and trim availability. Request a quote.

Quality & Compliance

  • Multi‑point QC (fabric, beading, construction, final press).

  • Care labels and fiber content compliant with destination market.

  • Carton labeling per retailer standards.

  • Secure, branded polybag or garment bag options.

Let’s build your private label

Email: contact@lara.com
Showroom: 49C W 37th St, New York, NY 10018 (by appointment)

FAQ — Private Label Evening Dresses & Gowns

Do you offer low MOQs?
Yes. For relabeling existing styles, MOQs can start as low as 24–60 units total across sizes/colors (varies by style).

Can you add my brand labels and hangtags?
Absolutely. We produce woven/heat‑seal neck labels, care labels, hangtags, barcodes, size stickers, and branded polybags to your specs.

Can you adjust fit or design details?
Yes—necklines, sleeves, modesty, length, cups/boning, closures, and lining can be modified. Full ODM designs are available.

What are typical lead times?
Brand asset setup: 7–10 business days. Production: 65–125 days, depending on fabric and beading.

Can you dropship to our customers?
We support bulk wholesale and can integrate with 3PL partners for dropship programs.

Do you provide product photos and copy?
Yes—on‑model and e‑comm imagery packages plus SEO‑ready product copy.

What price tiers do you support?
From accessible luxury to premium designer positioning; we’ll align materials and construction to your target IMU.

Do you protect exclusivity?
Upon request, we can set geographic or channel exclusivity on ODM styles.